综合向——蓝与白工作室宣言（12月修改版）
蓝与白公报
第五期
蓝与白工作室宣言（12月修改版）
一、我们的名称
我们的名称定为“蓝与白工作室”，简称为“蓝与白”
英文正式名称为“The Blue and White Studio ”
二、我们的定位
蓝与白工作室是一个以二次元文化为引领，ACGN内容为基础和主体，并以此为核心动力驱动多元文化和多元内容相互促进、共同发展的自媒体工作室；是一个以ACGN内容为基础并旨在打破圈层壁垒、具备普适影响力和跨次元价值共鸣的内容与情报文化传媒团队。
二次元文化的引领地位对于蓝与白工作室的定位和方向有着决定性作用，其他多元文化应作为二次元文化必要的延伸和补充而存在。不得以二次元文化的引领地位对三次元文化进行任何限制和阻碍，致使圈地自萌；不得以三次元文化彻底取代二次元文化的引领地位，致使丧失初心和定位方向。
蓝与白工作室的独立性和自主性不容破坏和侵犯，蓝与白工作室始终作为一个纯粹的内容创作团队而存在，任何外界不得以任何形式破坏蓝与白工作室的内容创作属性及其独立自主的社团安全与根本利益。
三、我们的载体
蓝与白工作室以自媒体文章为主要载体，结合视频、数字影音、短视频、社交软件及其他适合工作室内容的创作形式进行内容表达与传播。
蓝与白工作室时刻关注当前最新的、市场最热门也最能成为大势所趋的题材和载体，并应随时配合和积极使用这些最新型的载体进行活动。
四、我们的目标受众
蓝与白工作室以ACGN爱好者为核心受众，并以此为中心，向外扩展为与ACGN密切相关的泛化受众及其他亚文化受众，并逐渐拓展为非ACGN及泛文化爱好者群体。
在此基础上，蓝与白工作室欢迎一切愿意推动二次元文化的创作者，积极培养一切新生的、潜在的新一代二次元文化创作者，并积极团结和联合所有愿意友善对待和进行二次元文化建设的受众和创作者，无论他们喜爱ACGN内容及二次元文化与否。若非二次元文化与二次元文化的内容产生冲突，工作室应设立相关部门进行积极处理。
蓝与白工作室坚持尊重并平等对待所有受众，并积极开展受众群体参与工作室的内容合作及反馈监督，不得以核心受众恶劣区别对待和歧视其他受众，不得以一昧妥协其他受众而过度损害核心受众。
但对于存在恶意攻击、散布谣言或有其他严重破坏和侵犯蓝与白工作室的用户群体，工作室有权保留采取拉黑、举报在内的处理权利。
五、我们现阶段和计划的发展方向
蓝与白工作室现阶段以M站等地为核心发展区域，扩大名气，并逐渐扩展到以B站和YouTube为首的其他主流大平台上。
蓝与白工作室在哪个平台上发展，用什么方式发展是由蓝与白工作室自己决定的，不受任何外界影响。反对任何外界以任何形式对蓝与白工作室的发展进行绑架和利用。
六、我们的计划盈利方式
蓝与白工作室现阶段不以营利为首要目的，未来计划以众筹、会员制订阅、开设并经营线上店铺及线下合作门店，通过售卖官方及授权商品及周边产品，并在必要时保留通过广告合作、内容带货等方式进行营利的权利。
商业化和盈利化的可持续发展是蓝与白工作室得以生存的必要手段和取得话语权的重要武器，蓝与白工作室应积极和善于利用资本叙事，但不得以资本叙事颠覆二次元文化的初心和初衷。坚决反对商业和资本绑架任何文化，尤其是对这些文化的情感与理想，坚决反对对任何文化一切形式的商业收割与资本压迫，无论是对二次元文化、其他亚文化还是三次元文化而言。
七、我们对官方与同人的态度
蓝与白工作室欢迎同人及其他二次创作，但核心知识产权（包括但不限于著作权、商标权及相关权益）、最终决定权、最终解释权及发展大方向的制定权应始终由管理层和总编保留。
蓝与白工作室坚持打击盗版及非法营利行为，任何同人及非授权二创都应该以非盈利为原则。不得在未获得官方明确书面授权的情况下，对工作室内容进行商业性使用。
蓝与白工作室尊重和理解部分用户可能因地区限制等不可抗力，暂时无法通过正规渠道获取内容的情况。对于此类用户群体在非盈利范畴内的个别传播行为，在不损害工作室核心利益的前提下，工作室在原则上予以谅解。同时，工作室强烈鼓励受影响的用户通过官方渠道向工作室反馈情况，这将直接帮助工作室在日后拓展该地区的正版服务，从根本上解决问题。
对于上述反馈情况的用户，工作室应对其个人信息和其身份进行严格保密，未经本人同意皆不得向任何第三方泄露。
八、我们对成员的态度
蓝与白工作室的一切权利来自于全体成员。蓝与白工作室是全体成员的命运共同体。
因此，蓝与白工作室所有成员一律平等，不得以经历、资历、性别（含性倾向）、职位而存在任何差别待遇；但基于职务分工所产生的合理权责差异除外。蓝与白工作室的所有成员都应以工作室平等的一份子存在。
蓝与白工作室的官方应被看作一个集团和整体而非一个人，成员大会是工作室的最高权力机构。任何工作室的代表人物，包括虚拟拟人化代表形象都不得被视作整个官方全部。官方尤其是管理层更替必须实现依照规则的有序更替原则，包括设立职位更替制度和职位和职务代理制度。
蓝与白工作室任何成员都决不会允许任何人破坏工作室作为成员的命运共同体，因此为保障工作室的安全健康，对于严重违反工作室公约及其他规范、泄露工作室核心机密、损害工作室重大利益或对其他工作室成员构成严重伤害的成员，在经过以总编和管理层为首的核心团队书面提议及成员代表听证程序，并履行调查、告知及申辩等必要环节后，可予以最高为开除的惩戒。相关记录均应以书面存档。
九、我们的主要创作内容
蓝与白工作室的主要创作内容遵循工作室在宣言第二则中的内容定位，但在包括M站在内的一些用户群体高度垂直二次元社区，工作室不会发表任何包括政治、种族在内的争议性内容。
十、我们的最高发展目标
蓝与白工作室的最高发展目标是成为在国内主流平台和国际平台上均拥有广泛知名度和受众，并积极开展多元合作和联动的国际化自媒体创作机构。
在此基础上，蓝与白工作室的最高愿景和使命是积极推动二次元文化与其他多元文化的积极交流与沟通，以最大程度扩大二次元文化对于社会的积极作用和影响力，最大程度减少社会对二次元文化的任何歧视和偏见；积极推动二次元文化与其他社会文化的融合与发展，并逐步推动二次元文化成为主流文化。
蓝与白工作室
全体发起人
谨立
The Blue and White Studio Manifesto (Revised Edition, December)
I. Our Name
Our name is "The Blue and White Studio," abbreviated as "Blue and White."
The official English name is "The Blue and White Studio."
II. Our Positioning
The Blue and White Studio is a self-media studio led by otaku culture, with ACGN (Anime, Comics, Games, Novels) content as its foundation and core. This serves as the driving force for the mutual promotion and co-development of diverse cultures and content. It is a content and intelligence cultural media team built on ACGN content, aiming to break down barriers between communities, achieve universal influence, and foster cross-dimensional value resonance.
The leading role of otaku culture is decisive for the positioning and direction of The Blue and White Studio. Other diverse cultures should exist as necessary extensions and supplements to otaku culture. The leading role of otaku culture shall not be used to restrict or hinder 3D culture, resulting in isolation within a niche. Similarly, 3D culture shall not completely replace the leading role of otaku culture, causing a loss of original intent and direction.
The independence and autonomy of The Blue and White Studio are inviolable. The studio shall always exist as a pure content creation team. No external parties may undermine the studio's content creation attributes or its independent and autonomous community security and fundamental interests in any form.
III. Our Mediums
The Blue and White Studio primarily uses self-media articles as its main medium, combined with videos, digital audio-visual content, short videos, social software, and other creative forms suitable for the studio's content for expression and dissemination.
The studio consistently monitors the latest, most popular, and trend-setting themes and mediums in the market and should actively adapt to and utilize these new forms of media for its activities.
IV. Our Target Audience
The Blue and White Studio targets ACGN enthusiasts as its core audience. From this center, it expands outward to include peripheral audiences closely related to ACGN, other subculture audiences, and gradually extends to non-ACGN and general culture enthusiast groups.
On this basis, The Blue and White Studio welcomes all creators willing to promote otaku culture, actively nurtures new and potential next-generation otaku culture creators, and unites all audiences and creators who are willing to engage with and contribute to otaku culture in a friendly manner, regardless of their personal affinity for ACGN content or otaku culture. If conflicts arise between non-otaku culture and otaku culture content, the studio shall establish relevant departments to address them proactively.
The Blue and White Studio insists on respecting and treating all audiences equally, actively involving audience groups in content collaboration and feedback supervision. It shall not allow the core audience to discriminate against or mistreat other audiences, nor shall it excessively compromise the interests of the core audience to cater to others.
However, the studio reserves the right to take action, including blacklisting and reporting, against user groups that engage in malicious attacks, spread rumors, or otherwise seriously undermine or infringe upon the studio.
V. Our Current and Planned Development Direction
The Blue and White Studio currently focuses on platforms such as Mfuns to expand its reputation, gradually extending to other mainstream platforms like Bilibili and YouTube.
The platforms and methods used for the studio's development are determined solely by The Blue and White Studio and are not influenced by any external factors. The studio opposes any external attempts to co-opt or exploit its development in any form.
VI. Our Planned Revenue Models
The Blue and White Studio does not prioritize profit as its primary goal at this stage. Future plans include crowdfunding, membership subscriptions, operating online and offline cooperative stores, selling official and licensed merchandise and peripheral products, and reserving the right to generate revenue through advertising collaborations and content-driven sales when necessary.
Commercialization and sustainable profitability are necessary means for the studio's survival and important tools for gaining influence. The studio should actively and skillfully utilize capital narratives but must not allow them to undermine the original intent and purpose of otaku culture. The studio firmly opposes the co-opting of any culture, especially the emotions and ideals associated with them, by commerce and capital. It resists all forms of commercial exploitation and capital oppression of any culture, whether otaku culture, other subcultures, or 3D culture.
VII. Our Stance on Official and Fan Works
The Blue and White Studio welcomes fan works and other secondary creations. However, core intellectual property rights (including but not limited to copyrights, trademarks, and related rights), final decision-making authority, final interpretation rights, and the authority to set overarching development directions shall always remain with the management and chief editors.
The studio is committed to combating piracy and unauthorized profit-making activities. All fan works and unauthorized secondary creations should adhere to the principle of non-profit. Commercial use of the studio's content is prohibited without explicit written authorization from the studio.
The studio respects and understands that some users may face regional restrictions or other force majeure circumstances temporarily preventing access to content through official channels. For non-profit, individual dissemination by such user groups, the studio, in principle, exercises leniency, provided it does not harm the studio's core interests. Simultaneously, the studio strongly encourages affected users to report such situations through official channels. This feedback will directly assist the studio in expanding official services to these regions in the future, fundamentally resolving the issue.
The studio shall strictly protect the personal information and identities of users who provide such feedback and shall not disclose them to any third party without their consent.
VIII. Our Attitude Toward Members
All rights of The Blue and White Studio derive from its members. The studio is a community of shared destiny for all its members.
Therefore, all members of The Blue and White Studio are equal. There shall be no differential treatment based on experience, seniority, gender (including sexual orientation), or position, except for reasonable distinctions arising from job responsibilities. All members of the studio exist as equal contributors.
The official entity of The Blue and White Studio should be viewed as a collective and whole rather than an individual. The General Assembly of Members is the highest authority of the studio. Any representative figures of the studio, including virtual personified representations, shall not be regarded as the entirety of the official entity. Succession within the official entity, especially in management, must follow orderly principles, including establishing systems for position succession, role delegation, and acting appointments.
No member of The Blue and White Studio will allow anyone to undermine the studio as a community of shared destiny. To ensure the studio's safety and health, members who seriously violate the studio's conventions or other regulations, disclose core secrets, harm the studio's significant interests, or cause severe harm to other members may face disciplinary action, up to and including expulsion. Such actions require a written proposal from the core team led by the chief editor and management, a hearing process with member representatives, and necessary procedures such as investigation, notification, and defense. All related records shall be documented and archived.
IX. Our Main Creative Content
The main creative content of The Blue and White Studio adheres to the positioning outlined in Section II of this manifesto. However, on platforms with highly vertical otaku community user bases, such as Mfuns, the studio will not publish any controversial content, including politics or race-related topics.
X. Our Ultimate Development Goal
The ultimate development goal of The Blue and White Studio is to become an internationally recognized self-media creative institution with broad visibility and audiences on both domestic mainstream platforms and international platforms, actively engaging in diverse collaborations and cross-promotions.
Building on this, the studio's highest vision and mission are to actively promote positive exchanges and communication between otaku culture and other diverse cultures. It aims to maximize the positive social impact and influence of otaku culture, minimize any discrimination and prejudice against it, foster the integration and development of otaku culture with other social cultures, and gradually advance otaku culture toward mainstream acceptance.